Your board should periodically review your Mission as part of your planning efforts and make sure it is appropriate and the services you provide really address the stated issues.

The Mission of an organization is a carefully worded statement identifying the reason for its existence. It states:

• What the organization does or what need(s) it serves
• How the organization serves those needs
• For whom the organization does the work and who benefits from it.

Mission Checklist

• Is it short, clear and powerful?
• Does it define what we do, why we exist?
• Is it sufficiently broad to allow for new services and changes in our audience?
• Is it narrow enough to keep you focused on your main purpose?
• Does it provide direction for doing the right things?
• Does it address opportunities?
• Does it inspire our commitment, motivation, engagement?
• Is it free of jargon?

Sample Mission Statements

“Advancing the professional practice of acupuncture as a whole system of medicine through advocacy, education, and research.” by American Society of Acupuncturists

“To provide professional growth and advocacy for Illinois practitioners of Acupuncture and East Asian Medicine.” by Illinois Society of Acupuncture

“Building healthier lives, free of cardiovascular diseases and stroke.” by American Heart Association

“To create a humane and sustainable world for all animals, including people, through education, advocacy, and the promotion of respect and compassion.” by Humane Society

“Jobs not Jails: Homeboy Industries assists at-risk and formerly gang-involved youth to become positive and contributing members of society through job placement, training and education.” by Homeboy Industries

“Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.” by Goodwill Industries International